Sale of Products with Misleading Signs (Art. 517)
Article 517 of the Criminal Code punishes anyone who holds for sale, offers for sale or otherwise places in circulation industrial products bearing names, trademarks or distinctive signs capable of misleading as to the origin, provenance or quality of the product.
Sale of Products with Misleading Signs (Art. 517 Criminal Code)
Article 517 of the Criminal Code punishes anyone who holds for sale, offers for sale or otherwise places in circulation industrial products bearing names, trademarks or distinctive signs capable of misleading as to the origin, provenance or quality of the product.
The offence does not require material counterfeiting of the trademark and is based on the mere ambiguity of the sign, provided it is concretely capable of generating a risk of confusion in the average consumer.
Difference from counterfeiting
Unlike Article 473, which requires counterfeiting or alteration of the trademark with harm to public trust, Article 517 protects the correctness of commercial information, sanctioning the use of signs that, although not falsified, are misleading. The distinction lies in the intensity of the conduct and its capacity to affect public trust.
Application profiles
The assessment of the sign's mendacity requires a concrete ascertainment, taking into account: the marketing context; the reputation of the evoked trademark; the perception of the average consumer; the actual deceptive capacity of the product's presentation.
In defence, the distinction between a misleading sign and simple commercial evocation can assume decisive importance for legal classification and possible absorption into more or less serious offences.
Approfondimenti correlati
Frequently asked questions about Counterfeiting and Criminal Protection of Industrial Property
When does counterfeiting constitute a criminal offence?
How is preventive seizure managed in counterfeiting proceedings?
What is the relationship between criminal counterfeiting and civil trademark protection?
Is the online distribution of counterfeit goods criminally prosecutable?
Who bears criminal liability in a production chain for counterfeiting offences?
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