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    Sale of Products with Misleading Signs (Art. 517)

    Article 517 of the Criminal Code punishes anyone who holds for sale, offers for sale or otherwise places in circulation industrial products bearing names, trademarks or distinctive signs capable of misleading as to the origin, provenance or quality of the product.

    Sale of Products with Misleading Signs (Art. 517 Criminal Code)

    Article 517 of the Criminal Code punishes anyone who holds for sale, offers for sale or otherwise places in circulation industrial products bearing names, trademarks or distinctive signs capable of misleading as to the origin, provenance or quality of the product.

    The offence does not require material counterfeiting of the trademark and is based on the mere ambiguity of the sign, provided it is concretely capable of generating a risk of confusion in the average consumer.

    Difference from counterfeiting

    Unlike Article 473, which requires counterfeiting or alteration of the trademark with harm to public trust, Article 517 protects the correctness of commercial information, sanctioning the use of signs that, although not falsified, are misleading. The distinction lies in the intensity of the conduct and its capacity to affect public trust.

    Application profiles

    The assessment of the sign's mendacity requires a concrete ascertainment, taking into account: the marketing context; the reputation of the evoked trademark; the perception of the average consumer; the actual deceptive capacity of the product's presentation.

    In defence, the distinction between a misleading sign and simple commercial evocation can assume decisive importance for legal classification and possible absorption into more or less serious offences.

    Frequently asked questions about Counterfeiting and Criminal Protection of Industrial Property

    When does counterfeiting constitute a criminal offence?
    Counterfeiting of trademarks and distinctive signs is punishable under Article 473 of the Criminal Code, while the commercialisation of products with counterfeit signs is governed by Article 474. The offences require that the trademark be validly registered, that the affixed sign be capable of deceiving the consumer, and that the conduct be supported by criminal intent. The defence verifies the validity of the protected right and the actual deceptive scope of the disputed sign.
    How is preventive seizure managed in counterfeiting proceedings?
    In counterfeiting proceedings, preventive seizure can affect warehouses, production lines and financial resources, with immediate effects on business continuity. The defence intervenes to obtain the revocation or reduction of the real constraint, verifying the proportionality of the measure relative to the profit of the offence and the legal soundness of the classification of the contested conduct.
    What is the relationship between criminal counterfeiting and civil trademark protection?
    Criminal protection under Articles 473–474 of the Criminal Code runs alongside civil and administrative trademark protection. Criminal counterfeiting proceedings may run in parallel with civil damages claims and injunctions. Integrated defence coordinates strategies across the different levels of protection, ensuring consistency of positions and protecting corporate interests in all forums.
    Is the online distribution of counterfeit goods criminally prosecutable?
    Yes, the online commercialisation of goods bearing counterfeit trademarks constitutes the offences under Articles 473–474 of the Criminal Code, even when carried out through digital platforms or marketplaces. The defence verifies the perpetrator's awareness of the falsity of the trademark, the provenance of the goods, and the structure of the supply chain — all elements that can significantly affect the subjective profile of the offence.
    Who bears criminal liability in a production chain for counterfeiting offences?
    In a complex production chain, criminal liability for counterfeiting may involve the manufacturer, importer, distributor and retailer, depending on the role actually played and knowledge of the falsity of the trademark. The defence reconstructs the defendant's specific role in the distribution chain and verifies whether the required intent exists or merely negligence, with significant consequences for litigation strategies.

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